The best place to post your blog
There are countless ways to post your blog these days. With the free options of WordPress and Blogger you can build a professional blog site in no time, but also on Facebook and LinkedIn you can directly post your blog. What is the best place for your blog? I list the different options.
Create your own blog
If you don’t have a website yet, you can easily build one with WordPress. The advantage of WordPress is that you can also add fixed pages and use it as a permanent website for your company. So you’re ready in one go. With WordPress you can choose whether you have your blogd on the homepage or a fixed page. The difference:
Your blog as homepage
The advantage now is that your latest blog will immediately be prominent at the front of your website. If you blog regularly, that may be a wise choice. If you don’t blog often, I wouldn’t choose to do so. That old blog will be on your homepage for weeks and it will look like your site is not alive. Then choose a fixed page (a static page is called WordPress).
The advantage of a static page is that you can arrange it as you like. You can place important information about your service that should remain for a long time or promote a particular action. In addition, you can still give an overview of your most recent blogs, so that this homepage is dynamic as well. I have chosen this layout on my homepage:
Another advantage of a static homepage is that you can optimize it for your most important keyword. After all, the homepage is the page with the most links (all your own pages refer to it via the ‘home’-link) and therefore an important page to score on. If you use a blog as your homepage, it will always change content and you will have less control to optimize it.
Place your blog within your site
If you already have a website for your company, the most obvious way to add a blog is to add one. Maybe your website is already created in WordPress. Then it’s a small effort to add a separate menu for your blog. Even if you work with a different Content Management System (CMS), adding a blog is often not that difficult. If you still have an old fashioned handmade HTML site, then it might be an idea to switch to something like WordPress as a whole, because adding new blogs is a lot faster and nicer.
I recommend that you always make your blog a part of your whole site. Don’t start a separate blog that is separate from your site and has a different domain name. You will benefit less from the SEO value that you are trying to achieve with your blog. By blogging a lot, your entire site becomes more dynamic and Google loves that. If you put your blog on another platform, you will get some links that help, but your original site remains as static as it was and you lose this advantage.
Create your own blog
You can also create your own blog with Blogger from Google or with Joomla. Both Blogger, Joomla and WordPress are free services. Do you want your own domain name, then you will have to register and pay separately.
Reading tip: What is a blog? Practical explanation with examples.
Placing a guest blog
You can also choose to put your article on someone else’s blog. Then it becomes a guest blog. A guest blog can be very beneficial to get links to your blog and increase your PageRank (and thus your position on Google) (as I explain in this article about getting more links to your blog). For that reason alone, it’s a good idea to post a guest blog once in a while. But then you do it mainly as a supplement to your own blog.
A guest blog can also be useful to directly reach a large audience. For those who do not plan to blog a lot, that may be a good choice. Then join a blog from your industry and occasionally post a blog. You don’t have to think about building your own blog and are immediately assured of a fixed number of visitors.
Disadvantage is that you have little control and that you are sometimes stuck to certain lengths or other editorial requirements.
Another disadvantage is that your own site can only score higher in Google because of the possible links from your guest blog. The other SEO advantages that a blog on your own site has (more chance of readers, more chance of links) you do not use.
With an external guest blog you also miss a good chance to keep the visitors on your own site, for example by pointing them to your other blogs or even your services (where you earn your money!). linkbuilding
External blog posts on social media
Nowadays you can also post a blog directly on social media. You can, for example, do this on LinkedIn (Pulse) and on the company page of Facebook (Notes).
Disadvantages Facebook Notes
Button in Facebook to create your own blog. (Facebook Notes)
It has the advantage that you can post a blog right now and don’t have to build something in WordPress first. Also, the message is immediately shared with your followers. But a blog on social media also has disadvantages:
Although the layout looks nice, you have no control over it. You can’t further format the page and therefore especially not add a menu structure or sidebar in which you can refer to previous blogs or your other services.
Nor can you add other elements or plugins like you can with WordPress, such as a subscription form for your newsletters.
And although your message will be shared directly within your timeline, this only applies to the timeline of the social medium in question. If you want to share your blog on other social media as well (which is something you should definitely do) then it seems rather artificial. A LinkedIn post that refers to Facebook, or vice versa. It’s possible, but if you are going to refer manually, you might as well refer to your own blog.
On your own site you’ll get better insight into your statistics. By linking your blog with Google Analytics and Webmaster Tools, you know fairly accurately who your visitors are, where they come from and on which keywords you are found. This is a lot more informative than the statistics of Facebook itself that only say something about number of clicks and engagement.
But perhaps the most important reason is that you are completely in charge of your blog. It is not uncommon for Facebook to delete a message with which they disagree (most recently a Member of Parliament). Now, you may think that your blog articles don’t do that much good, but you certainly don’t do it. The internet is independent, so your own site is too, while Facebook is a commercial party and therefore in charge of your message. Who knows, they might want you to pay to show off your blogs. Already, some of your posts are not shown to your followers. How much power do you want to relinquish?
Of course, social media are suitable to promote your blogs. You put a shortened version of your blog or a teaser text in your post with a link to the blog on your own site. Keep in mind that you already give something of value to the reader in this message, so that they don’t feel that you are using Facebook, LinkedIn or another channel as a promotional place for dumping links, as LinkedIn expert Bas Westland rightly remarked in this interview about promoting blogs via LinkedIn.
Short movie about why it’s better to put your blog on your own site than on social media.
In some cases you might prefer to put your entire blog on LinkedIn because you know that almost your entire target group is there and therefore you want the discussion to take place there (as I explained further in the video above). In that case I would put your blog on your own site anyway. So that the visitors of your site (who are not on social media) also see it. And so your site the maximum SEO advantage.
Place that blog then always first on your own site before you place it in its entirety on social media, so Google sees it as the original text and the SEO benefits so especially to your own site. Furthermore, from that blog on social media I would also place links to your site (for example to your blog-overview so that you keep pointing the followers on social media oo on your site – where you want to get them to in the end).
So always put your blog on your own site, unless it’s a guest blog. No matter how beautiful the blogs look on social media, they don’t add any real value. It’s better to have the visitors on your own site, where your products or services are. And you can set up your own blog in just a few minutes.